Superb customer service vital to growing the business
Jul 1, 2006
|
Course owners and superintendents do not need to like each other, but they must respect each other's position.
Jul 1, 2006
By:
Heidi Voss
|
We must find ways to attract Gen Xers to the sport through gender-neutral tee times, family emphasis and time-conscious rounds.
There are other ways to battle overbuilt golf markets rather than just cutting prices, experts say
Jul 1, 2006
By:
Anthony Pioppi
|
For the past three years, certified golf course superintendent John Miller has been reaping the unwanted penalties of the overbuilt golf market in the Toledo, Ohio, area.
The best-performing golf facilities know what it is that makes them different
Apr 1, 2006
By:
Bruce Allar
|
The Majestic at Lake Walden has become known for nearly constant promotions, some of them wacky.
Jan 1, 2006
By:
Heidi Voss
|
With the New Year come resolutions. We all make them. They usually involve some way to make us better. Working out, eating fewer carbs, spending more time with loved ones and less time at work. They are all good things, and we tend to be model citizens for at least the first two weeks of the New Year.
Executive vice president and CEO of CMAA understands the superintendent's world
Jan 1, 2006
By:
James Singerling
|
Since 1990, James Singerling has been the executive vice president and CEO of the Club Managers Association of America (CMAA), which will join the Golf Course Superintendents Association of America (GCSAA) and the National Golf Course Owners Association (NGCOA) at the 2007 Golf Industry Show.
Want to make a name for yourself? Stamp it on your club's shirts, caps and everything else inside the golf shop
Jan 1, 2006
By:
Bruce Allar
|
The first place to look for ways to improve golf shop sales might be right there on your shoulder. Or on your chest. It's your club's logo, and it has the power to stimulate business — or dampen it.
It could be costly and inconvenient, but a clubhouse renovation could be fine for a course's image and its bottom line
Nov 1, 2005
By:
Bruce Allar
|
A membership survey is an important early action. Begin with a simple question: Are members satisfied?
Nov 1, 2005
By:
Jim Black
|
I've written a letter that I'd like to share with the front office. It's a letter that was written from a place of awe and respect for the greatest of all games, in an attempt to help shrink the triangle gap between crew, clubhouse and customer.
Nov 1, 2005
By:
Heidi Voss
|
Be sure to incorporate as many pictures as possible of members having fun. Make sure they are flattering photos.
